Once a part of the Borena Zone, known traditionally for cattle reering, Guji was ravished by bush fires over a two year period (1997 to 1999). Shortly after locals returned to the lands to cultivate once again. became it’s own zone after Borena split apart in 2002. Popular woredas within Guji are Hambela and Odo Shakiso. Based on a 2007 census, the Oromo people made up 78.5% of the population. They regard their region as the nerve center of Oromo culture. The ceremonies, customs and wisdom that come with the Gada (a system of generation segments or classes that succeeded each other every eight years in assuming political, military, judicial, legislative and ritual responsibilities.) system are still widely followed among the people. Besides this, coffee farming is ingrained in the Guji culture- the two are inseparable.

In terms of topography, culture, and flavours, coffee from Guji has a distinct terroir while sustaining the classic characteristics like the Aromas of sweet peach, maple candy and cacao nibs. A very big, bold character with a smooth, chocolate mouthfeel. Spicy, exotic, and clean. Guji coffees offer a composite, yet balanced cup profile that blends with both filter and espresso. Previously, Guji produced both washed and naturals exclusively, but of late producers have started to offer honeys as well.